If you’re running a small business online, then one of the best things you could ever do is work to increase your social media presence. While online search engines have fueled the growth of many small businesses over the last decade, these days the real secret to online success is harnessing the power of social media. Liquid Canyon, a NYC SEO firm we talked to for this article, was kind enough to provide us with some insights on what you need to know today.
In this guide, we’re going to take a closer look at some of the main advantages that social media can offer any business – so you’ll soon understand why it’s worth making a real effort with your social properties. With this in mind, let’s get started.
It can boost your organic search results
The holy grail for most small business owners is to achieve top rankings for all of their primary keywords in the search engines. Regardless of the bold promises your SEO agency may claim, there’re no guarantees when it comes to securing these profitable rankings.
However, there’s no denying that social media is having a significant influence on search rankings at the moment, so focusing your efforts on your social media presence is a fantastic way to ‘kill two birds with one stone’ and boost your organic rankings, too.
Customers will validate your business
If you have fiercely loyal customers who love your products and services, then social media can be a fantastic way to have your best customers do a great deal of your marketing for you. Their comments, likes, and tweets that reference your company will all provide excellent social proof to support your business – and research has shown that people are far more likely to trust what your customers say about you rather than what you say about yourself.
When you receive praise online, many other potential customers will see this, and it can only mean good things. Fortunately, this process will often maintain itself, and it’s also entirely free.
Social properties improve customer service
If you want to know truly what people think of you and your company, then checking what people are saying about you on social media is an excellent strategy. What’s more, on websites like Facebook (including the Liquid Canyon Facebook Page) and Twitter, you’ll have the opportunity to reply to people who may have problems with your product or service. This allows you to provide quality customer service directly to the people who need it. Ultimately, this helps you to avoid bad press and nip problems in the bud nice and early.
In many cases, excellent customer service can turn a skeptical customer into your biggest fan, or at the very least, it can avoid someone leaving a negative review about you.
Overall, it’s safe to say that social media is an essential component to running any online business – and it’s unwise to ignore it if you’re looking to achieve the best possible success online. In general, working on your social properties such as Twitter, Facebook, Pinterest and more, is always going to be a good investment of your time if you care about the longevity of your business, as well as your overall perception within your marketplace.